Thesis
AI-Powered Consumer Research

Your consumers have opinions. Now you can hear them in minutes.

Thesis deploys cohorts of demographically-matched AI agents to test your brand names, ad creatives, copy, and product concepts. Get statistically significant consumer insights before you spend a dollar on media.

Results in under 1 hour
Up to 500 AI agents per test
No focus group fees
Demographic precision
Q2 Brand Name Test — "Vitality" vs "Renew"
Q2 Brand Name Test — "Vitality" vs "Renew"
Brand Naming · 100 agents · Completed
Completed
72%
Positive
19%
Neutral
9%
Negative
AI Recommendation

"Vitality" outperformed "Renew" by 23 points on positive sentiment, particularly among women 28-42. The word triggered stronger associations with energy and premium quality. Proceed with "Vitality" and test a third option focused on the mood-boosting benefit.

Trusted by teams at leading DTC brands

Love WellnessHarper WildeAir OasisFeastablesIM8 Health
The Process

Brief to insight. Under an hour.

Traditional focus groups take 6-8 weeks and cost $15,000+. Thesis delivers the same signal in 45 minutes.

01

Define Your Test

Choose your test type: brand naming, ad A/B, copy testing, or concept validation. Fill in your parameters in minutes.

02

Configure Your Cohort

Select or build a demographic audience profile. Age, gender, income, location, psychographics. As specific as you need.

03

AI Agents Run Your Test

A cohort of AI agents, each programmed with a distinct persona, responds to your test just like real consumers would.

04

Get Actionable Insights

Sentiment analysis, theme clustering, demographic breakdowns, and a plain-language recommendation. Ready to act on.

Use Cases

Every decision that needs consumer signal

From naming a new SKU to choosing between two ad hooks, Thesis gives you the data to move fast and move right.

Brand & Product Naming
Test name options for recall, sentiment, and brand fit before you trademark anything. Know which name your audience actually connects with.
Name recallBrand fitSentiment
Ad Creative A/B Testing
Compare two hooks, headlines, or creative concepts before you spend on media. Find the winner before you allocate budget.
Hook testingCreative directionMedia efficiency
Copy & Messaging Testing
Validate landing page copy, email subject lines, and ad body copy with your exact target demographic before you go live.
CVR liftSubject linesLanding pages
Product Concept Validation
Test new product ideas for purchase intent, willingness to pay, and competitive positioning before you invest in development.
Purchase intentPrice sensitivityPositioning
Pricing & Offer Testing
Understand how different price points, bundles, and promotional structures land with your audience. Optimize before launch.
Price elasticityBundle testingOffer framing
Audience Segmentation
Run the same test across multiple demographic cohorts to understand where your message resonates most and where it falls flat.
Segment analysisPersona mappingTargeting
The Difference

Traditional research vs. Thesis

Feature
Traditional
Thesis
Time to results
6-8 weeks
Under 1 hour
Cost per study
$10,000-$25,000
Starting at $99
Sample size
8-12 participants
10-500 agents
Demographic targeting
Limited by budget
Precise, unlimited
Iteration speed
One study at a time
Run multiple in parallel
Bias risk
Moderator bias, groupthink
Isolated agent responses
Data format
Transcripts, notes
Structured, quantified
Availability
Business hours only
24/7, on-demand
Social Proof

What brand teams are saying

"We ran a naming test on a Friday afternoon and had clear direction by Monday morning. That used to take us two months and a $20k research budget."
Head of Brand · DTC Wellness Brand
Pricing

Transparent, predictable pricing

No per-respondent fees. No surprise invoices. Flat monthly pricing that scales with your team.

Starter
$79/mo
Billed annually ($948/yr)

For solo founders and small teams validating early ideas.

  • 5 tests per month
  • Up to 50 agents per test
  • 4 test types
  • 3 preset cohorts
  • Standard results dashboard
  • Email support
Most Popular
Growth
$239/mo
Billed annually ($2868/yr)

For growth teams running regular consumer research.

  • 25 tests per month
  • Up to 200 agents per test
  • All test types
  • Unlimited custom cohorts
  • Advanced analytics + exports
  • A/B variant comparison
  • Priority support
  • Team collaboration
Enterprise
Custom

For agencies and brands running research at scale.

  • Unlimited tests
  • Up to 500 agents per test
  • Custom demographic data integration
  • White-label reports
  • API access
  • Dedicated account manager
  • Custom cohort modeling
  • SLA guarantee

All plans include a 14-day free trial. No credit card required.

Nik Sharma
From the Founder

Built by someone who's been in the room

I've spent years helping DTC brands grow, from early-stage startups to brands doing hundreds of millions in revenue. The one thing that consistently slows teams down is the gap between having an idea and knowing if it's the right idea.

Traditional consumer research is broken for DTC. It's too slow, too expensive, and too disconnected from how fast you actually need to move. I built Thesis to close that gap, to give brand and growth teams the same consumer signal that enterprise brands get from $50k research studies, in the time it takes to write a brief.

The AI agents aren't a gimmick. They're trained on real demographic and psychographic data, and they respond the way real consumers respond, with nuance, with context, and with the kind of honest feedback you'd get from a well-run focus group.

Nik Sharma
Founder, Thesis · Forbes 30 Under 30
FAQ

Questions we get a lot

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Run your first test free. No credit card. No setup fee. Results in under an hour.