Thesis deploys cohorts of demographically-matched AI agents to test your brand names, ad creatives, copy, and product concepts. Get statistically significant consumer insights before you spend a dollar on media.
"Vitality" outperformed "Renew" by 23 percentage points on positive sentiment, particularly among women 28-42. The word "vitality" triggered stronger associations with energy and premium quality. Proceed with "Vitality" and test against a third option focused on the mood-boosting benefit.
Trusted by teams at leading DTC brands
Traditional focus groups take 6-8 weeks and cost $15,000+. Thesis delivers the same signal in 45 minutes.
Choose your test type — brand naming, ad A/B, copy testing, or concept validation. Fill in your parameters in minutes.
Select or build a demographic audience profile. Age, gender, income, location, psychographics — as specific as you need.
A cohort of AI agents — each programmed with a distinct persona — responds to your test just like real consumers would.
Sentiment analysis, theme clustering, demographic breakdowns, and a plain-language recommendation. Ready to act on.
From naming a new SKU to choosing between two ad hooks, Thesis gives you the data to move fast and move right.
Test name options for recall, sentiment, and brand fit before you trademark anything. Know which name your audience actually connects with.
Compare two hooks, headlines, or creative concepts before you spend on media. Find the winner before you allocate budget.
Validate landing page copy, email subject lines, and ad body copy with your exact target demographic before you go live.
Test new product ideas for purchase intent, willingness to pay, and competitive positioning before you invest in development.
Understand how different price points, bundles, and promotional structures land with your audience. Optimize before launch.
Run the same test across multiple demographic cohorts to understand where your message resonates most — and where it falls flat.
"We ran a naming test on a Friday afternoon and had clear direction by Monday morning. That used to take us two months and a $20k research budget."
"The demographic breakdown is what sold me. Seeing how Gen Z women responded vs. Millennial women to the same ad creative completely changed our targeting strategy."
"We A/B tested two product concept descriptions before investing in formulation. One was a clear winner. Saved us from building the wrong thing."
"I use Thesis before every major creative brief. It's like having a research department on call. The AI recommendation at the end is genuinely useful."
No per-respondent fees. No surprise invoices. Just flat monthly pricing that scales with your team.
For solo founders and small teams validating early ideas.
All plans include a 14-day free trial. No credit card required.
I've spent years helping DTC brands grow — from early-stage startups to brands doing hundreds of millions in revenue. The one thing that consistently slows teams down is the gap between having an idea and knowing if it's the right idea.
Traditional consumer research is broken for DTC. It's too slow, too expensive, and too disconnected from how fast you actually need to move. I built Thesis to close that gap — to give brand and growth teams the same consumer signal that enterprise brands get from $50k research studies, in the time it takes to write a brief.
The AI agents aren't a gimmick. They're trained on real demographic and psychographic data, and they respond the way real consumers respond — with nuance, with context, and with the kind of honest feedback you'd get from a well-run focus group.
Weekly breakdowns on consumer behavior, DTC brand strategy, and how the best teams use data to make faster decisions.
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